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Most notably, Assassin's Creed and Call of Duty are launching earlier than ever - by a full month, in the latter's case. Rockstar's presence was seemingly felt by the publishers who did attend E3, however, as more games announced release dates much earlier than their usual window. I mean, absolutely phenomenal interest in that game. "We had an exclusive Red Dead Collector's Edition that we put up for pre-order and it sold out in a day and a half. "Red Dead is going to be a top game of the year, hands down," Bright declares. Yet from the sounds of GameStop's experience with pre-orders, Rockstar's next epic hasn't exactly suffered from shunning the Los Angeles spotlight. Of course Red Dead Redemption 2, arguably the biggest release slated for 2018, was entirely absent from E3. I think when they introduced their battle royale mode that spurred a lot of consumer interest we're seeing pick-up from that." He continues: "Nintendo fans are definitely reacting, but we're also seeing an incredible reaction from the tried and true franchises like Call of Duty. We're also seeing great reaction from Pokémon Let's Go, both SKUs, and then of course people are trying to get their hands on the Pokéball as well.
"Super Smash Bros is jumping right up to the top of the list. "Nothing beats Nintendo's overall announcements," he says.
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Nintendo, in particular, has benefitted from E3 2018 when it comes to grabbing the attention of GameStop customers, as Bright informs us that Switch sales doubled over the course of the week in the wake of the Smash Bros deep dive, plus ongoing enthusiasm for Pokémon. "You're kicking off with Call of Duty and going into Red Dead Redemption 2, then you have NBA and Assassin's Creed and Battlefield and then you're going all the way through December when you're ending up with Smash Bros and you've got Pokémon and Fallout 76 in November - that's a powerful holiday line-up." "I'm looking forward to an incredible Q4," he says. Vice president of merchandising Eric Bright tells us he's particularly pleased with the line-up for 2018's final quarter, in part because there is a solid spread of big and notable launches for the entire three month period. As usual, the bulk of the attention is on games due for release in the run-up to Christmas - the busiest time of the year for both the industry and the retailer.
With that in mind, we caught up with GameStop in Los Angeles to gauge the company's reactions to the various revelations made towards the start the week. Continued abuse of our services will cause your IP address to be blocked indefinitely.Amid the pomp and circumstance of E3, it's easy to forget one of the expo's oldest and perhaps more core functions: to inform retail about the biggest titles heading to market. Please fill out the CAPTCHA below and then click the button to indicate that you agree to these terms. If you wish to be unblocked, you must agree that you will take immediate steps to rectify this issue.
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